Brand and advertising experience for nationwide campaign to raise awareness and funds for early child literacy programs. Art directed, designed and illustrated by Alan So for The M-Line.

Branding, Marketing Campaigns, Promotions, Communications and Online Content for the San Francisco International Airport. Art directed and designed by Alan So for The M-Line.

Marketing Campaigns, Brand and Online Experience for the San Francisco Convention and Visitors Bureau. Art direction and design by Alan So for The M-Line.

New brand development for the Moscone Center. Art directed and designed by Alan So for The M-Line.

Brand identity, packaging, tap handle and on-premise signage for limited edition craft brew. Designed by Alan So and art directed by Jef Loyola for The M-Line.

Brand experience of innovative music CD release and inaugural biennial sound festival. Art directed and designed by Alan So for ME’DI.ATE Art Group.

Brand and event experience for annual fundraising event for Glide Memorial featuring city-wide bus shelters, collateral, video documentary and website. Art directed and designed by Alan So for The M-Line. Photography by Dan Escobar.

Brand Experience, Promotions and Website for innovative online art exhibition. Conceived, art directed and designed by Alan So for ME’DI.ATE Art Group. Illustrations by Jane Thomsett. Photography by Caroline Mangosing.

Brand Identity and Experience and Animations for the Port of San Francisco. Design by Alan So and Joycelyn Lee. Animations by Alan So. Art Directed by Mya Kramer for Mya Kramer Design Group.

Interactive CD-ROM promoting advertising opportunities with the National Hockey League franchise and arena. Art Direction and Design by Alan So for Channel 1 Media.

Proposed Interactive CD-ROM and TV title sequence on the life and writings of celebrated Argentinian author Jorge Luis Borges. Art direction, design and photography by Alan So.

Web and User Experience for medical services company. Art direction and design by Alan So for The M-Line.