Alan So Studio

Jumpstart’s Read For The Record

admin — Tue, 13 Apr 2010 00:25:18 +0000

Jumpstart for Young Children’s Read for the Record is the non-profit organization’s annual event to break the world record of people reading the same book on the same day and raise awareness and money for child literacy programs. Alan art directed, designed and illustrated this nationwide campaign featuring a brand experience that carried through from identity to advertisements in national magazines, website, POP displays, special edition campaign book and reading events held nationwide with everyone from celebrities, the Today Show and the White House reading to kids. Photography by Mitch Tobias. Agency: The M-Line

Illuminated Forest

admin — Sun, 04 Apr 2010 01:29:35 +0000

The Illuminated Forest is an imaginary environment featuring a multi-media installation and performance space that reacts to human presence. The exhibit explores the human impact on our environment through video projections, composed sounds, 16 foot live tree sculptures and sensors measuring human distance, movement and noise levels that activate sound and visuals in the environment. To complete this imaginary environment, Alan co-curated environmental works found in little eddies and surprises in and around the interactive exhibit and live performances by local and international artists and musicians occurred in the space exploring environmental ideas. The Illuminated Forest installation was conceived by Alan So and developed in collaboration with artists Jorge Bachmann, Agnes Szelag and Ben Bracken with participation by Jessica Resmond for Green Sound: Soundwave Festival’s fourth season.

Articles about the Illuminated Forest:

All Natural Technology

Shrouds Illuminated at The LAB

SF Artists Explore What ‘Green’ Sounds Like

San Francisco International Airport

admin — Tue, 16 Feb 2010 16:40:02 +0000

San Francisco International Airport (SFO) is the Bay Area’s leading airport. For more than five years, Alan helped develop campaigns, communications and experiences to showcase the many advances, opportunities and comforts SFO offers to internal, B2B, local and international markets, including the Brand Evolution of its look and enduring mark, direct and online Campaign for Travel Professionals, colorful annual Holiday Campaigns throughout the terminals and in BART trains and stations, Custom Promotional CDs, and SFO Airline Promotions featuring posters and street banners. Agency: The M-Line

Only in San Francisco

admin — Sat, 13 Feb 2010 07:02:03 +0000

The San Francisco Convention Visitors Bureau markets San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel. For several years, Alan helped develop San Francisco’s tourism experience through campaigns that incite various segments of travellers discover things “Only in San Francisco”, including Taste SF, a foodie website and national ad campaign, the award-winning and first LGBT national ad campaign New Stories, the city-wide winter festival HolidayFest , and many microsites, such as Beyond the Bridge with flash-interactive maps and MeetingMarketer, an online resource for meeting planners, to the robust official visitors site OnlyinSanFrancisco.com. Agency: The M-Line

Green Sound

admin — Mon, 04 Jan 2010 01:05:01 +0000

Soundwave Festival’s fourth season featuring innovative works and captivating performances by local and international artists and musicians exploring the natural world and environmental sustainability. Alan chaired the curatorial committee, artistic directed and oversaw the entire festival that included over 75 artists participating in the summer-long festival and featuring performances inside historic WWII bunkers (in partnership with the National Park Service), churches, and famed sculptures at the de Young Museum, on city streets, parks and plazas and an Illuminated Forest, an artist-imaged environment reactive to human presence exhibited at The Lab gallery. Soundwave was created by Alan So and produced by ME’DI.ATE Art Group.

Moscone Center

admin — Thu, 15 Oct 2009 16:42:39 +0000

Moscone Center is San Francisco’s largest convention and exhibition complex. Alan created the center’s new mark and brand developed to work in concert with the San Francisco Convention and Visitors Bureau brand experience, their main partner in generating convention business. The brand experience is extended into marketing campaigns, an evolved website (designed by Fine Design Group), and future signage, uniforms and communications. Agency: The M-Line

AudioBus

admin — Mon, 13 Oct 2008 19:43:35 +0000

Moving performance installation venue where sound artists and musicians create customized tours and perform for live audiences to the scenery moving past them. Alan conceived of and curated these adventurous events which featured avant cellist Zoe Keating, singer Odessa Chen, sound artists [ruidobello] and David Graves and singer Goh Nakamura. Soundwave Festival ((3)) Move Sound. Produced by ME’DI.ATE Art Group.

Articles about AudioBus:

Soundwave’s AudioBus Series Offers Road Trips With Local Composers

The AudioBus: One of those ‘Life Doesn’t Get Any Better Than This Moments

‘Resonance’ and AudioBus: Experience Suund

Move Sound

admin — Thu, 04 Sep 2008 01:11:57 +0000

Soundwave Festival’s third season (2008) featuring innovative works and captivating performances by local and international artists and musicians exploring movement and sound. Alan chaired the curatorial committee, artistic directed and oversaw the entire festival that included over 40 artists creating moving audience interactive performances, motion-sensored dance, sound drawings, soundwalks, and the “AudioBus”, music performances on a moving double-decker bus, amongst others. Soundwave was created by Alan So and produced by ME’DI.ATE Art Group.

Pyramid Imperial Hefeweizen

admin — Wed, 13 Aug 2008 06:40:11 +0000

Pyramid Breweries, one of the premier craft breweries in the U.S., created a new beer line called “Brewer’s Reserve”, a series of limited edition high-end brews of popular style beers. Alan designed the brand identity, promotional materials, signage and packaging experience for this new line and its first release “Imperial Hefeweizen” including beer bottles, tap handles, cartons in retail stores, distributors and their own breweries. Art directed by Jef Loyola. Agency: The M-Line.

Project Soundwave

admin — Sun, 03 Sep 2006 21:04:56 +0000

Project Soundwave: An Exploration in the Nature of Sound is an collection of innovative recordings by artists and musicians from around the world curated by Alan So and produced by ME’DI.ATE Art Group. It kicked off the inaugural Soundwave Festival, an acclaimed innovative art festival in San Francisco. Brand experience included album art, promotional flyers and posters was art directed and designed by Alan So for ME’DI.ATE Art Group.

Soundwave CD" src="http://www.alansostudio.com/home/wp-content/uploads/2006/09/cd4.jpg" alt="" width="640" height="559" />Soundwave CD Insert" src="http://www.alansostudio.com/home/wp-content/uploads/2006/09/cd2.jpg" alt="" width="640" height="217" />

Glide Memorial’s Soul of the City

admin — Mon, 17 Oct 2005 06:23:49 +0000

Soul of the City is Glide Memorial’s most ambitious fundraising event featuring entertainment, food and wine, and a silent and live auction hosted by the likes of Sharon Stone, Danny Glover and Margaret Cho. Alan art directed and designed the brand and event experience that included bus shelters, posters, invitations, website and a video documentary of local San Franciscans finding out what they believe is the “Soul of the City”. Alan was part of the event committee that raised over $800,000 in one night to support services for the sick and homeless, the highest grossing fundraising for event Glide to-date. Agency: The M-Line

The.ME.Project

admin — Sat, 13 Nov 2004 01:07:13 +0000

The.ME.Project is an innovative online art exhibition exploring the perspectives of our ever-evolving human experience with a diverse group of artists, writers, designers and filmmakers with launch events in San Francisco, New York and Toronto. Alan art directed and designed the provocative website and promotions that garnered accolades from as far away as Canada, New Zealand and South Africa. Promotional experience included posters, flyers and an animated flash card produced for ME’DI.ATE Art Group. Illustrations by Jane Thomsett and Photography by Caroline Mangosing.

View The.ME.Project Flash Promo

Port of San Francisco

admin — Sat, 16 Oct 2004 16:46:18 +0000

Port of San Francisco was in need of a modern brand and mark as it moved into the new century. Once known as a industrial government property, the brand experience helped move it to a new perception of being “open to the public” with the new Ferry Building and Embarcadero and waterfront revitalizations. Alan helped developed the mark conceived by designer Joycelyn Lee and developed the animated video piece for the new logo’s public unveiling. Art directed by Mya Kramer. Agency: Mya Kramer Design Group

Nashville Predators

admin — Sat, 16 Oct 2004 06:11:56 +0000

The Nashville Predators is a professional hockey team with the National Hockey League. The Predators were looking for innovative ways to promote its advertising opportunities with the team and its home arena, a large part of their revenue. Alan art directed and designed an interactive CD-ROM that showed the fiery excitement of the Predators while exploring all the possibilities for a prospective advertiser. Produced by Channel 1 Media.

Jorge Luis Borges

admin — Wed, 13 Oct 2004 00:45:31 +0000

Proposed Interactive CD-ROM and TV title sequence on the life and writings of celebrated Argentinian author Jorge Luis Borges. Art direction, design and photography by Alan So.

Jorge Luis Borges from Alan So Studio on Vimeo.

Advanced Practice Strategies

admin — Tue, 12 Oct 2004 18:53:38 +0000

Advanced Practice Strategies (APS) is company dedicated in serving the medical community with two distinct offerings: providing lifelong online education in patient safety and providing demonstrative litigation support. Alan art directed and designed this website and organized and humanized the user experience by providing two distinct portals of entry to access their robust content. Specific parties (ie. clinicians, hospitals, carriers) can easily navigate to content that is applicable to their field. Agency: The M-Line

Surround Sound

admin — Sat, 04 Sep 2004 01:25:04 +0000

Soundwave Festival’s second season (2006) featuring innovative works and captivating performances by local and international artists and musicians exploring all encompassing sonic experiences. Alan chaired the curatorial committee, artistic directed and oversaw the entire festival that included over 25 artists creating live film score improvisations, audience interactive performances, invented vegetable instruments for the head, hands and feet, and surround sound performance installation Soundspace inspired by artist Francisco Lopez. Soundwave was created by Alan So and produced by ME’DI.ATE Art Group.

View SPARK* Feature on PBS about Soundwave and Guest Curator Matt Davignon

Le Chine Paintings

admin — Fri, 03 Sep 2004 21:22:29 +0000

‘Le Chine’ is a series of paintings expressing self-identity and hybridity. A recurring theme in my personal work, ‘Le Chine’ mixes the many dualities I face, in this case, Eastern and Western ideologies.

Photography

admin — Wed, 13 Oct 1999 20:20:07 +0000

Photo-based art and inspirations