Soul of the City is Glide Memorial’s most ambitious fundraising event featuring entertainment, food and wine, and a silent and live auction hosted by the likes of Sharon Stone, Danny Glover and Margaret Cho. Alan art directed and designed the brand and event experience that included bus shelters, posters, invitations, website and a video documentary of local San Franciscans finding out what they believe is the “Soul of the City”. Alan was part of the event committee that raised over $800,000 in one night to support services for the sick and homeless, the highest grossing fundraising for event Glide to-date. Agency: The M-Line