Pyramid Breweries, one of the premier craft breweries in the U.S., created a new beer line called “Brewer’s Reserve”, a series of limited edition high-end brews of popular style beers. Alan designed the brand identity, promotional materials, signage and packaging experience for this new line and its first release “Imperial Hefeweizen” including beer bottles, tap handles, cartons in retail stores, distributors and their own breweries. Art directed by Jef Loyola. Agency: The M-Line.