{"id":140,"date":"2010-04-13T00:25:18","date_gmt":"2010-04-13T00:25:18","guid":{"rendered":"http:\/\/www.alansostudio.com\/home\/?p=140"},"modified":"2010-11-09T22:56:12","modified_gmt":"2010-11-09T22:56:12","slug":"jumpstarts-read-for-the-record","status":"publish","type":"post","link":"https:\/\/www.alansostudio.com\/home\/jumpstarts-read-for-the-record\/","title":{"rendered":"Jumpstart\u2019s Read For The Record"},"content":{"rendered":"<p>Jumpstart for Young Children&#8217;s Read for the Record is the non-profit organization&#8217;s annual event to break the world record of people reading the same book on the same day and raise awareness and money\u00a0for child literacy programs. Alan art directed, designed and illustrated this nationwide campaign featuring a brand experience that carried through from identity to advertisements in national magazines, website, POP displays, special edition campaign book and reading events held nationwide with everyone from celebrities, the Today Show and the White House reading to kids. Photography by <a href=\"http:\/\/www.mitchtobias.com\">Mitch Tobias<\/a>. Agency: <a href=\"http:\/\/www.the-m-line.com\/\">The M-Line<\/a><\/p>\n<p><a rel=\"attachment wp-att-454\" href=\"http:\/\/www.alansostudio.com\/jumpstarts-read-for-the-record\/jump7\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-454\" title=\"Read for the Record Logo\" src=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump7.jpg\" alt=\"\" width=\"640\" height=\"481\" srcset=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump7.jpg 640w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump7-100x75.jpg 100w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><a href=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-248\" title=\"jump4\" src=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump4.jpg\" alt=\"\" width=\"640\" height=\"797\" srcset=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump4.jpg 640w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump4-240x300.jpg 240w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump4-481x600.jpg 481w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/JUMp1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-249\" title=\"JUMp1\" src=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/JUMp1.jpg\" alt=\"\" width=\"640\" height=\"580\" srcset=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/JUMp1.jpg 640w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/JUMp1-300x271.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-250\" title=\"jump3\" src=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump3.jpg\" alt=\"\" width=\"640\" height=\"704\" srcset=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump3.jpg 640w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump3-272x300.jpg 272w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump3-545x600.jpg 545w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-251\" title=\"jump5\" src=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump5.jpg\" alt=\"\" width=\"640\" height=\"512\" srcset=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump5.jpg 640w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/10\/jump5-300x240.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"640\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/LfU6JjdT5Ro?fs=1&amp;hl=en_US\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"640\" height=\"385\" src=\"http:\/\/www.youtube.com\/v\/LfU6JjdT5Ro?fs=1&amp;hl=en_US\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Brand and advertising experience for nationwide campaign to raise awareness and funds for early child literacy programs. Art directed, designed and illustrated by Alan So for The M-Line.<\/p>\n","protected":false},"author":1,"featured_media":141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"_links":{"self":[{"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":44,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":837,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/posts\/140\/revisions\/837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/media\/141"}],"wp:attachment":[{"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}