{"id":162,"date":"2008-08-13T06:40:11","date_gmt":"2008-08-13T06:40:11","guid":{"rendered":"http:\/\/www.alansostudio.com\/home\/?p=162"},"modified":"2010-10-27T22:29:25","modified_gmt":"2010-10-27T22:29:25","slug":"pyramid-imperial-hefeweizen","status":"publish","type":"post","link":"https:\/\/www.alansostudio.com\/home\/pyramid-imperial-hefeweizen\/","title":{"rendered":"Pyramid Imperial Hefeweizen"},"content":{"rendered":"<p>Pyramid Breweries, one of the premier craft breweries in the U.S., created a new beer line called &#8220;Brewer&#8217;s Reserve&#8221;, a series of limited edition high-end brews of popular style beers. Alan designed the brand identity, promotional materials, signage and packaging experience for this new line and its first release &#8220;Imperial Hefeweizen&#8221; including beer bottles, tap handles, cartons in retail stores, distributors and their own breweries. Art directed by Jef Loyola. Agency: <a href=\"http:\/\/www.the-m-line.com\" target=\"_blank\">The M-Line<\/a>.<\/p>\n<p><a href=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-268\" title=\"pyr6\" src=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr6.jpg\" alt=\"\" width=\"640\" height=\"966\" srcset=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr6.jpg 640w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr6-198x300.jpg 198w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr6-397x600.jpg 397w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\n<a rel=\"attachment wp-att-472\" href=\"http:\/\/www.alansostudio.com\/pyramid-imperial-hefeweizen\/pyr7\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-472\" title=\"Pyramid Imperial Hefeweizen Mother Carton\" src=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2008\/08\/pyr7.jpg\" alt=\"\" width=\"640\" height=\"616\" srcset=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2008\/08\/pyr7.jpg 640w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2008\/08\/pyr7-623x600.jpg 623w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><a href=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-269\" title=\"pyr3\" src=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr31.jpg\" alt=\"\" width=\"640\" height=\"640\" srcset=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr31.jpg 640w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr31-150x150.jpg 150w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr31-300x300.jpg 300w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr31-600x600.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><a href=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-264\" title=\"pyr5\" src=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr5.jpg\" alt=\"\" width=\"640\" height=\"468\" srcset=\"https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr5.jpg 640w, https:\/\/www.alansostudio.com\/home\/wp-content\/uploads\/2009\/08\/pyr5-300x219.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Brand identity, packaging, tap handle and on-premise signage for limited edition craft brew. Designed by Alan So and art directed by Jef Loyola for The M-Line.<\/p>\n","protected":false},"author":1,"featured_media":163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"_links":{"self":[{"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":30,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":815,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/posts\/162\/revisions\/815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/media\/163"}],"wp:attachment":[{"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alansostudio.com\/home\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}