Jumpstart’s Read For The Record[view project]
Brand and advertising experience for nationwide campaign to raise awareness and funds for early child literacy programs. Art directed, designed and illustrated by Alan So for The M-Line.
Illuminated Forest[view project]
Multi-sensored reactive installation, performance space and exhibition. Conceived by Alan So and developed in collaboration with artists Jorge Bachmann, Agnes Szelag and Ben Bracken with participation by Jessica Resmond.
San Francisco International Airport[view project]
Branding, Marketing Campaigns, Promotions, Communications and Online Content for the San Francisco International Airport. Art directed and designed by Alan So for The M-Line.
Only in San Francisco[view project]
Marketing Campaigns, Brand and Online Experience for the San Francisco Convention and Visitors Bureau. Art direction and design by Alan So for The M-Line.
Green Sound[view project]
Soundwave Festival’s fourth season featuring innovative works and performances by local and international artists and musicians exploring the natural world and environmental sustainability. Artistic Director Alan So for ME’DI.ATE Art Group.
Moscone Center[view project]
New brand development for the Moscone Center. Art directed and designed by Alan So for The M-Line.
AudioBus[view project]
Moving performance installation venue where sound artists and musicians create customized routes and perform for live audiences to the scenery moving past them. Conceived and curated by Alan So for ME’DI.ATE Art Group.
Move Sound[view project]
Soundwave Festival’s third season (2008) featuring innovative works and captivating performances by local and international artists and musicians exploring movement and sound. Artistic Director Alan So for ME’DI.ATE Art Group.
Pyramid Imperial Hefeweizen[view project]
Brand identity, packaging, tap handle and on-premise signage for limited edition craft brew. Designed by Alan So and art directed by Jef Loyola for The M-Line.
Project Soundwave[view project]
Brand experience of innovative music CD release and inaugural biennial sound festival. Art directed and designed by Alan So for ME’DI.ATE Art Group.
Glide Memorial’s Soul of the City[view project]
Brand and event experience for annual fundraising event for Glide Memorial featuring city-wide bus shelters, collateral, video documentary and website. Art directed and designed by Alan So for The M-Line. Photography by Dan Escobar.
The.ME.Project[view project]
Brand Experience, Promotions and Website for innovative online art exhibition. Conceived, art directed and designed by Alan So for ME’DI.ATE Art Group. Illustrations by Jane Thomsett. Photography by Caroline Mangosing.
Port of San Francisco[view project]
Brand Identity and Experience and Animations for the Port of San Francisco. Design by Alan So and Joycelyn Lee. Animations by Alan So. Art Directed by Mya Kramer for Mya Kramer Design Group.
Nashville Predators[view project]
Interactive CD-ROM promoting advertising opportunities with the National Hockey League franchise and arena. Art Direction and Design by Alan So for Channel 1 Media.
Jorge Luis Borges[view project]
Proposed Interactive CD-ROM and TV title sequence on the life and writings of celebrated Argentinian author Jorge Luis Borges. Art direction, design and photography by Alan So.
Advanced Practice Strategies[view project]
Web and User Experience for medical services company. Art direction and design by Alan So for The M-Line.
Surround Sound[view project]
Soundwave Festival’s second season (2006) featuring innovative works performances by local and international artists and musicians exploring all encompassing sonic experiences. Artistic director Alan So for ME’DI.ATE Art Group.
Le Chine Paintings[view project]
‘Le Chine’ is a series of paintings expressing self-identity and hybridity. A recurring theme in my personal work, ‘Le Chine’ mixes the many dualities I face, in this case, Eastern and Western ideologies.
